Rachel Saunders is a research and insights leader who helps global brands and entertainers create deeper connections with consumers and future-proof their businesses.

Throughout her career at Creative Artists Agency, Cassandra, We’re Magnetic and Futureproof Ventures, her research studies and presentations on the purchasing behaviors and mindsets of Millennials and Generation Z have helped clients like AB InBev, Airbnb, Amazon, Amex, Disney, General Mills, LVMH, Klarna, Meta, Netflix, Nike, Nordstrom, Samsung, Snapchat and Universal Music Group turn data into actionable business insights that drive sales, brand loyalty, and award-winning marketing and events.

Her consumer trend forecasts and insights on the future of immersive experiences have been featured in AdAge, Adweek, Business Insider, Campaign, CNBC, The Drum, Event Marketer, The New York Times, PBS, Vogue, The Wall Street Journal and The Washington Post. Her speaking engagements include Advertising Week, Fast Company Innovation Festival, The Future of Design, The Future of Luxury and SXSW.

Passionate about sustainability and creating a more equitable future, she gives back by sharing her expertise with organizations like the Nature Conservancy and UN Women. She resides in Los Angeles.